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SO WRONG THEY'RE RIGHT chronicles a 10,000 mile journey around the U.S. in search of trackers, fanatical collectors of 8-Track tapes, those funky clunky pre-recorded plastic cartridges from the 70s. Russ Forster and Dan Sutherland capture over 20 interviews, brimming with reminiscences, rants, political diatribes, fantasies, fix-it tips, sales pitches, and everything else that defines the skeptical yet inquisitive mind of the 8-Track enthusiast. More than a film about pop-music nostalgia, it serves as a statement of outrage from a population of consumers who are tired of being told what to consume.